Our range of purees comprises of both simple, smooth fruit and vegetable purees, and completely balanced meals for the older baby. We recommend that our purees are used from 6 months. This is however a guideline, so if in doubt ask your midwife, doctor or paediatric advisor and introduce these purees as is appropriate for your baby.
What makes our baby food so good?
It’s packed full of good things
Babies have tiny tummies which means they can only eat small amounts during feeding times. The secret behind our baby food is that it’s ‘nutritionally dense’, that’s a fancy way of saying your baby will get a lot out of a little because there’s so much goodness in every spoonful.
It’s as fresh as fresh can be
Our baby foods are made the way you would if you had the time. We only use the freshest natural ingredients, cooked our secret way (locking in all the taste and goodness) and then delivered to Woolies on a daily basis. So when you pick up one of our purees you can be sure it’s fresh – which means it’s nutritious and tasty too.
It’s super safe
When you’re making food for babies, safety is our prime concern. Our purees are made under the strictest controls to ensure that they’re super-safe (as well as delicious and nutritionally balanced). Our secret cooking process cooks the ingredients just long enough to remove any potentially harmful bacteria whilst retaining the nutrients and taste found in fresh food. Plus, our containers are sealed extra-tight for our little customers’ protection.
No added anythings
Salt and sugar aren’t good for young digestive systems and they set the tone for future bad dietary habits. We only use the highest quality raw ingredients: select varieties of fruit and vegetables and special cuts of chicken, beef and lamb. Our purees taste so good we don’t need to add anything extra to enhance their flavour. If it isn’t natural you won’t find it in our purees! So, lets spell it out, we don’t add sugar, salt, flavours, colours or preservatives to our purees.
All our purees have:
- No added sugar
- No added salt
- No added flavours or colours
- No bulking up with water or soya proteins
- No additives
- No preservatives
Only natural ingredients, select varieties of fruits and vegetables
and special cuts of meat and chicken are used in our purees.